If a city fails to present its locations in an engaging and accessible way, it can easily get lost among other destinations and tourists may not get a clear enough picture of what they can experience during a visit. Without dynamic and interactive materials, visitors may overlook interesting places, reducing the city's overall appeal.
Virtual panoramic tours combine aerial footage with ground-level images of streets and interiors. Using points of interest, users can navigate between different panoramas — for example from an overview of the main square directly into surrounding streets, parks or the interiors of heritage buildings — creating a vivid, clear and interactive map of the city.
360° panoramas present the city attractively and realistically. They increase tourist interest, improve orientation and support the planning of visits to featured locations. Visitors immediately understand what the city has to offer and find it easier to decide to come in person. The city becomes visually accessible and more appealing to tourists.