Tourists Seek Authentic Experiences

Neither photographs nor texts can convey the living atmosphere of a city and its specific locations to visitors. They are left without a real sense of urban streets, tourist attractions or cultural landmarks — and may therefore choose other destinations that offer this type of experience.

How We Solve It

Video walks present the city from the perspective of a real visitor. Stabilised moving footage allows viewers to experience the atmosphere of specific places and routes for themselves. The experience is enhanced by commentary, music and subtitles that help tourists easily orient themselves and plan their personal visit.

Benefits and Outcomes

Video walks give tourists a stronger emotional experience that increases their desire to visit the city in person. The city becomes more appealing, tourists are better prepared for their visit and find it easier to navigate. The result is greater interest, better-informed visitors and a stronger bond between tourists and the city.